Design House Stockholm

Exhibition design, 2017

Exhibition design and concept for Design House Stockholm's fair stands early 2017, Stockholm Furniture & Light Fair, Maison & Objet in Paris and IMM Cologne.

Design House Stockholm is a furniture and design company with a strong focus on the inner qualities of the products rather than trends and fashion. It’s a Publishing House for Scandinavian Design, a publisher of ideas. All products in the collection have their own story. Accordingly, we wanted the stands to be rather exhibition like, giving the items space to show their unique qualities. Long white, semitransparent, curtains (that were also part of the photographic sets in the 2017 catalogues) helped to create minimalistic rooms.

In collaboration with

Jonas Lindström, Jonas Lindström Studio, photography.
Sofia Rönnberg, styling.

Stockholm Furniture + Light Fair.

Invitations and social media content were designed using the same concept, making a cohesive launch of the 2017 collection.

A series of slightly oversized catalogues presenting the Design House Stockholm collection for 2017.

Together with interior stylist Saša Antić we created minimalistic rooms with large white semitransparent fabrics, a set design we also used in the fair stands presenting the 2017 collection.

Maison & Objet in Paris. September 2017.

IMM Cologne, January 2017.