Tjoget and Magnus Torsne

Book design, 2019

Art direction and design of the book ”En drinkhistoria” made as a collaboration between photographer Magnus Torsne and acclaimed Stockholm-based cocktail bar Tjoget. The book tells the history of cocktails through images and transcriptions of conversations between Tjoget founders Joel Söderbäck and Andreas Bergman and Magnus Torsne. The book was printed in two different editions with different covers.

Hard cover with tipped-in image and embossed foil, 144 pages + cover. 246x343 mm, 4-colour offset with wide gamut on white and coloured papers. Advertisment posters in two editions 500x700 mm. Printed at TMG Sthlm, Stockholm, Sweden.

In collaboration with

Magnus Torsne, photography.
Desiré Engström, texts.
Joel Söderbäck and Andreas Bergman, drinks and recipes.
Jenny Grip, retouch.

Buy the book from

The book is printed in two editions with different covers.

Typography is set as a continuous dialogue between the founders of Tjoget and photographer Magnus Torsne.

Parts of the book was printed in 4-colour offset on coloured uncoated paper.

Recipes for all cocktails are included in the back of the book. Printed on pink paper.

Typography on the cover is made with embossed foil. Tipped-in images.

Marketing posters, 500 x 700 mm, was printed digitally in 10 editions. 5 with only images put up two weeks before the release, 5 with information put up one week before.